The 2025 Shanghai Sports Show launched at Shanghai World Expo Exhibition and Convention Center on November 27, showcasing the city’s sports sector ahead of the Shanghai Marathon. The 50,000-sqm exhibition features over 200 global brands, including Nike, Hoka, On, and Salomon alongside Chinese leaders Li-Ning and Coros. Specialized zones include trail running, climbing displays, and AR/VR technology areas. New data revealed Shanghai’s sports sector generated 316.9 billion RMB ($43.6 billion) in 2024, representing 1.9% of the city’s GDP, demonstrating steady growth across sports events, fitness services, and equipment sales.