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Hoka opens 1st global experience center in Shanghai

Sportswear brand Hoka has opened its first global brand experience center in Shanghai’s Xintiandi. The space combines retail, physical testing, and community culture for urban runners and outdoor enthusiasts. Featuring Hoka’s full product range alongside China-exclusive items, the center’s highlight is the “Fly Lab” — China’s first fitness testing facility with six international diagnostic systems analyzing everything from body composition to cardiovascular capacity.

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