After nearly a decade at Loewe, Mark Shorten, President of the brand’s Greater China region, will assume the role of Global Sales Director at Givenchy starting January 1, 2026. During his tenure at Loewe, Shorten played a key role in the brand’s robust expansion across Greater China. Under his leadership, Loewe executed several high-impact local initiatives that demonstrated deep engagement with Chinese culture. These included the large-scale brand exhibition “Crafted World,” the grand opening of the Loewe Maison in Shanghai, and the original Qixi Festival (Chinese Valentine’s Day) short film series “Say Yes to Love,” which strengthened Loewe’s cultural influence and commercial success in the market.