South Korean outdoor brand Kolon Sport released a short film titled Wild Tree, starring brand ambassador Hu Ge. Departing from conventional outdoor advertising, the film presents an allegorical narrative centered on a tree’s growth rather than showcasing human outdoor activities. The film visualizes the metaphor that “life is like the growth of a tree” through an imaginative premise: each person is born with their own potted plant. Using dual narratives, the film contrasts the protagonist’s journey through wilderness with flashbacks to his disciplined upbringing. The campaign extends Kolon Sport’s brand philosophy, “Your Best Way to Nature.”