South Korean outdoor lifestyle brand Kolon Sport has launched its “Yao Mountain Market” pop-up event at Chengdu’s Taikoo Li, showcasing the latest iteration of its Move Alpha hiking shoe line — the Move Alpha 2.0. The event highlights the brand’s focus on merging urban life with outdoor exploration. Actress Liu Shishi attended the opening ceremony, while actor Zheng Kai participated as a guest product tester, trying out the new footwear in a promotional experience. In conjunction with the event, Kolon Sport also opened its first Kolon Kraft flagship store in Chengdu.