Athletic lifestyle brand Lululemon launched its 2025 “Summer Sweat Challenge” campaign in China, featuring brand ambassadors Jia Ling and world swimming champion Wang Shun. The initiative promotes the idea of “Move and feel good,” and marks the fifth edition of the brand’s annual community fitness event. This year’s event spans 42 cities and 161 stores across China, with a refreshed competition format and visual identity. The challenge consists of three stages: in-store qualifiers, regional semi-finals, and a national final to be held in Chengdu. All challenge activities were designed by Lululemon ambassadors to combine fun with physical tests of strength, endurance, and teamwork.