U.S. activewear brand Vuori has announced a partnership with supermodel Cindy Crawford and her family — Rande Gerber, Presley Gerber, and Kaia Gerber — who will join as creative collaborators, strategic investors, and brand partners. The collaboration debuts with the family fronting the campaign for Vuori’s Spring/Summer 2025 collection. Shot by photographer Cass Bird and styled by Geraldine Saglio, the campaign highlights the family’s favorite looks from the new line.