After launching its first pop-up store at Shanghai Jing’an Kerry Centre’s South District in August 2023, the Californian high-end sports brand Vuori opened its first permanent store in China on May 17 in the North District of the same project. The store offers sports and casual apparel, displaying men’s and women’s clothing separately. Products include short-sleeve tops, sports vests, polo shirts, hoodies, sports shorts, and leggings, catering to activities like surfing, running, hiking, tennis, and yoga. Vuori launched a Tmall flagship store and joined Xiaohongshu before opening its first pop-up in August 2023.