Swedish sportswear brand Craft has entered the Chinese market, introducing its performance apparel and footwear rooted in moisture-wicking technology first developed for the Swedish Air Force in 1973. The launch includes the limited-edition Kype Pro running shoe, featuring Xx Foam and Pebax midsoles, a lightweight carbon fiber plate, and a split-heel design for improved propulsion and reduced weight. This spring, Craft will open immersive brand spaces in two Chinese cities to showcase its endurance-focused products.