China’s sportswear surge: A golden opportunity for luxury
The rapidly growing sportswear segment, propelled by national pride and a focus on health and wellness, presents new opportunities for luxury brands.
The success of domestic sportswear brands like Li-Ning lies in their ability to tap into guochao. Image: Li-Ning
The success of domestic sportswear brands like Li-Ning lies in their ability to tap into guochao. Image: Li-Ning