According to data platform Data.ai, AliExpress has recently surged to the top of the UK shopping app download rankings, driven by the success of its Singles’ Day campaign. This year, AliExpress doubled its investment in the event, and since November, its large-scale advertisements have appeared in prominent metro stations and iconic landmarks across countries like the UK, South Korea, and Spain. Ahead of Singles’ Day in the UK, AliExpress also sponsored the London edition of the prestigious European comic convention, MCM Comic Con.