Hoka One One, a high-performance footwear and apparel brand under Deckers Outdoor Corporation, launched the 2024 “Fly High Running Challenge” in Shanghai on October 29. The initiative invites runners nationwide to work towards a collective goal of 10 million kilometers for the year. Hoka is partnering with the China Youth Development Foundation (CYDF) to support this challenge while fulfilling its corporate social responsibility. As part of the collaboration, the project will build tracks for six primary schools in the Southwest region, continuing the CYDF’s “Hope Project” initiative. This partnership aims to improve access to sports resources in underserved areas, creating better environments for youth sports and promoting healthy growth among young people.