Hoka hosts trail running event in Zhejiang for new campaign
Outdoor sports brand Hoka recently announced the launch of its third global brand marketing campaign, “Fly This Way,” inspired by the brand's origin story in the Alps. Hoka has released a new creative short film titled Bird’s Eye View and hosted the Fly Run Carnival event in Anji, Zhejiang province, attracting nearly a thousand runners to experience trail running last Saturday.