Prada Group has just confirmed the acquisition of Versace in a $1.38 billion deal — reshaping the future of luxury fashion.

Global luxury houses are pivoting from chasing sales volume to cultivating exclusivity, with some eliminating discounts entirely on China's biggest e-commerce platform.

From ambassador pivots to immersive retail and cultural tie-ins, Prada is doubling down on Chinese consumers — and it’s working.

Most luxury brands don't break into the Middle East alone — meet the key players expediting retail expansion.

Italian fashion house secures new financing as luxury market slows, betting beauty expansion will keep the brand independent amid industry consolidation wave.

From livestream crashes to cultural backlash, 2025 has already delivered a wave of celebrity and brand missteps.