Success in China’s digital marketplace requires strategic balance between traditional KOLs, emerging Cultural Opinion Leaders, and AI-driven personalization techniques.

As US tariffs and weak consumer spending disrupt China’s economy, brands must rethink their influencer marketing strategies.

Livestream mayhem: Charlotte Tilbury’s Douyin livestream with singer-actor Cai Xukun was twice suspended mid-show, but still sparked viral buzz and achieved stellar sales.

As secondhand values plummet, Swiss watchmaker moves to regain control over China distribution — possibly foreshadowing flagship stores that merge retail, service, and resale.

Car dealers are ditching showroom professionalism for ‘not-so-straight’ humor in a bid to drive online engagement, and sales, as female consumers account for 40% of car purchases.

With production of its innovative Land Aircraft Carrier scheduled for 2026, Xpeng Aeroht may tap public markets to fund its ambitions in the emerging eVTOL sector.

Luxury brand ambassadors from Blackpink and Seventeen’s S.Coups showcased K-pop’s growing fashion influence at the ‘Superfine: Tailoring Black Style’ Met Gala.

After nearly a decade of restrictions following South Korea’s deployment of a US missile defense system, Beijing appears to be easing its unofficial ban on Korean pop culture, boosting investor confidence.

Share price surge of 450% in a year is a sign of enthusiasm for the toymaker whose market value now exceeds Mattel and Hello Kitty’s parent company.