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How HOKA is expanding its brand beyond performance

Rather than leaving performance behind, the California brand is treating it as raw material — for sharper design, bigger collaborations, and a younger Chinese audience.

Emma Li
Emma Li
FashionStrategy
How HOKA is expanding its brand beyond performance
HOKA’s first global Brand Experience Center in Shanghai’s Xintiandi. Image: HOKA
Contents
  1. Performance at the roots, lifestyle in the branches
  2. Recommended
  3. Dig Deeper
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