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Next-Level Livestreaming White Paper Download

Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend

E-commerce livestreaming has taken off over the past year, and China’s recent coronavirus experience has cemented its importance as a critical tool for brands to stay connected to consumers.

But in an increasingly crowded marketplace, how can high-end and luxury brands distinguish themselves from the scores of others? With engaging content that gives audiences more to look forward to than a host describing items in details and urging sales through discounts. 

Download Jing Daily and Content Commerce Insider (CCI)’s white paper Next-Level Livestreaming: How Luxury Brands Can Stand Out to Drive E-Commerce Sales to discover the evolution of e-commerce livestreaming in the Chinese market.

In the report, we break down the major Chinese platforms and their prospects for growth, and present luxury brand case studies and best practices. 

For access to the full report, “Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend,” please DOWNLOAD HERE.

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When Caring for People & the Planet Means Profit

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2018 Weibo Luxury Industry White Paper

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Keeping it Social – What to Consider When Implementing a WeChat Social CRM Strategy in China (sCRM)

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The WeChat Mini Program Playbook for E-commerce

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Ogilvy China on Making Luxury Brands Matter

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The 2019 China Luxury Forecast

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Analytics for WeChat Mini-Programs: Where Do We Stand for Performance Tracking?

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Fan Bingbing Influencer Marketing Analysis

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Global Powers of Luxury Goods 2018: Shaping the future of the luxury industry

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WeChat – The Future of Social CRM

Totem Media

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WeChat e-Commerce – What You Need To Know Before 2019

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Mini-program Ecosystem Evolution 2018

 

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China Influencers and Skincare Brands

PARKLU

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Mini Program in the Luxury Industry – June 2018

Curiosity China

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Tencent

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Global Powers of Luxury Goods 2018

Deloitte

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PARKLU

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WeChat Economic and Social Impact Report 2017

China Academy of Information and Communications Technology

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China’s Department Stores Report 2017-2018

Fung Business Intelligence

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China Beauty Brand Report March 2018

PARKLU

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Bling it On, What Makes a Millennial Spend More

Deloitte

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China’s Department Stores Report 2016-17

Fung Business Intelligence

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1’H 2017 Bomoda China Key Opinion Leader Index

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2017 RTG Brand Relevance Report I China

RTG Consulting

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