Diamonds Reimagined: How China's New Generation Redefines Luxury Through Self-Fulfillment

Amid shifting economic landscapes and evolving consumer preferences, China's natural diamond industry is experiencing a transformative phase driven by demographic shifts, rising wealth, and a cultural shift towards self-fulfillment, particularly among the nation’s youth

In our latest report in partnership with De Beers Group, Diamonds Reimagined: How China's New Generation Redefines Luxury Through Self-Fulfillment, we delve into the intricate dynamics shaping the evolution of China’s natural diamond sector. Drawing inspiration from China's changing demographics, increasing affluence, and cultural trends, our analysis aims to provide comprehensive insights into market trends, consumer behaviors, and economic drivers.

Download your copy of Diamonds Reimagined today to unlock comprehensive insights into the evolving natural diamond market in China.

Table of contents:

• Introduction
• Macroeconomic landscape and evolving stance on natural diamonds
• Key trends in the natural diamond sector and Chinese Gen Z consumer behaviors
  • The rise of self-purchasing in China’s natural diamond market
  • Quiet luxury: The ascendancy of cultural influence and brand appeal
  • The divergence of natural and lab-grown diamonds
  • Increasingly important digital touchpoints proliferating
  • The growing importance of ethical and sustainable diamonds
• Brand strategies and market penetration insights
  • Insider interview: Kent Wong, managing director of Chow Tai Fook Jewellery Group
  • Insider interview: Sissi Xu, managing director, Natural Diamond Council
  • Insider interview: Meng XiaoJun, director of brand building & culture / creative department spokesman
• Summary

Report produced in partnership with De Beers Group.