Although personal fragrances are a relatively new addition to contemporary China’s consumer market, their history in the country spans centuries. Since mainland China’s sweeping economic reforms of the late 1970s and early 1980s, and its accession to the WTO in 2001, China’s fragrance market has become one of the largest and most innovative in the world.
In this report, we delve into the history of China's personal fragrance market, identifying key trends and sales drivers that can attract the country's millennial and Gen Z demographics and position global brands for success amid intensifying competition from homegrown players.