The future of cross-border e-commerce in China: A guide for global brands

E-commerce is a global industry with global opportunities, and China, with its sizable market and growing population of affluent consumers, is a highly coveted market for cross-border e-commerce. Already, more than 235 million Chinese customers purchase products through cross-border e-commerce channels, and this number is set to increase each year.

However, the fact that China is a lucrative cross-border e-commerce destination does not mean that it is currently convenient for merchants to sell to China. Various obstacles – from local consumer outreach to China’s increasingly stringent e-commerce regulatory compliance regime – continue to deter many overseas brands and merchants from entering the Chinese market.

Presented by JD.com, Shopify, and Jing Daily, The Future of Cross-Border E-Commerce in China: A Guide For Global Brands is an actionable white paper designed for any brand interested in expanding into China via new cross-border platforms that simplify what was previously a difficult and resource-intensive process.

Tracking the development of cross-border e-commerce, the opportunity and regulatory hurdles, then introducing tools that make selling to Chinese consumers easier than ever, the white paper is a must-read introduction to a booming industry with major revenue-generating implications for brands both large and small.

Table of Contents:

• Executive Summary
• Introduction
• Differences between Cross-border Import and Traditional Trade Import Business
• JD.com Data on Chinese Consumer Trends
• Case Studies
• Best Practices
• Solutions: Benefits of JD Marketplace
• Conclusions
• Appendix: FAQ