Rebecca Cai is Chief Global Markets Officer at On, where she runs the Swiss sportswear company's markets across APAC, EMEA and the Americas along with its global commercial teams. She stepped into the role in 2026 after being at the forefront of the brand's rapid growth across Asia.

Cai joined On in 2020 as a business development specialist and became General Manager of APAC in 2022, scaling the business across its major markets and opening new territories including Korea and Southeast Asia. During that period, China emerged as one of the brand's most important and culturally visible markets.

Before On, she worked in investment banking at J.P. Morgan, focused on debt capital markets. Cai holds an MBA from Harvard Business School and a BS in materials science and engineering from MIT and is based in Zurich.