Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer.

One of the brands hit hardest by Xinjiang cotton debacle, Adidas is renewing its commitment to China. But will local consumers embrace it again?

Chinese Gen Z are increasingly changing their purchase preferences from Western to local brands. How can global players secure their place in China's luxury landscape?

Bulgari is taking the heat in China for appearing to list Taiwan as an independent country on its website. What are the lessons for luxury?

Reinterpreting Chinese mythology, using real-life couples, and launching limited edition products have become luxury brands' winning formula for China's Qixi Festival.

Not since Audrey Hepburn munched a danish outside Tiffany's windows has the American jeweler felt like such a dynamic part of art.