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Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces

Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer.

Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases — the East Asian consumer — and show off their unique artistry. Photo: Chopard

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