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François-Marie Neycensas

François-Marie Neycensas

Overview

  • Industry
    Hard Luxury
  • Role
    Chief Marketing Officer
  • Description

    François-Marie Neycensas is the CMO of the France-based, Swiss-made luxury watch company Reservoir.

Timeline

  2. May

  3. Can China save the Swiss watch market?

    The luxury watch industry is looking to affluent Chinese consumers as a stabilizing force in 2024, highlighted by sustained interest in China despite the country’s economic headwinds.

    Hard LuxuryStrategy

  4. June

  5. Why are Swiss watch exports to China plummeting?

    Swiss watch exports declined in May, with a 2.2% drop in value driven by tanking shipments to mainland China and Hong Kong.

    Hard LuxuryNews
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