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Elisa Harca

Overview

  • Role
    Co-Founder, CEO

Timeline

  2. July

  3. Luxury Brands in China Escalating Store Openings, Upgrade

    Luxury brands in China have embarked on a new round of retail expansion in recent months to stay ahead of this fast-evolving consumer market.

    RetailStrategy

  5. January

  6. Navigating Luxury In China: Advice From The Front Line

    Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

    FashionStrategy

  7. June

  8. Why Influencer Collaborations in China Work

    Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points.

    RetailStrategy

  10. April

  11. To KOL Or Not To KOL In China

    Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today?

    FashionStrategy

  13. October

  14. How timeless quiet luxury is conquering China

    As the economy slows down, Gen Zers are cutting their luxury spend — meaning brands must look to alternative consumer bases such as the more mature UHNWIs.

    FashionConsumer

  16. January

  17. ‘Simplified Life', Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023

    Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment?

    LifestyleConsumer
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