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To KOL Or Not To KOL In China

Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today?

To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Photo: Li Jiaqi's Weibo

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