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Alexis Nasard
Overview
  • Role
    Ceo
  • Description

    Overall, 30 years of experience in FMCG (CPG) and Fashion/Luxury, with 17 years at Procter & Gamble, 6 years at Heineken, and 5 years as CEO of Bata. Currently CEO of Swarovski, board member at SQLI, and Executive in Residence at IMD.

Latest post

Swarovski’s revamp, China strategy test luxury market success

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Hard LuxuryStrategy
Swarovski’s revamp, China strategy test luxury market success
Timeline

2024 February

Swarovski’s revamp, China strategy test luxury market success
Swarovski’s revamp, China strategy test luxury market success

In 2023, the crystal brand achieved double-digit revenue growth in China and a boost globally. How is Swarovski faring in luxury’s current turbulent landscape?

Jing Zhang
Jing Zhang
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Hard LuxuryStrategy

2023 May

Crystal Clear: Swarovski CEO Alexis Nasard On Luxury Branding, Cultural Relevance And Its Future In China
Crystal Clear: Swarovski CEO Alexis Nasard On Luxury Branding, Cultural Relevance And Its Future In China
Jing Daily China
FashionPeople

August

Crystal clear: Swarovski CEO Alexis Nasard on luxury branding, cultural relevance and its future in China

Swarovski’s CEO Alexis Nasard visited China in May, sharing the crystal powerhouse’s LUXignite strategy with Jing Daily.

Hard LuxuryPeople

2022 December

Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges
Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges

Catering to demand in the market between fine jewelry and fast fashion alternatives, demi-fine jewelry has seen rising popularity in China.

Francesca Fearon
Hard LuxuryStrategy
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