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Ace move: How Nike’s bet on Zheng Qinwen won marketing gold

Nike’s 2024 Paris Olympics campaign starring Zheng Qinwen captivated audiences by blending powerful slogans with her gold medal win, boosting the brand’s visibility and cultural impact in China.

Ace move: How Nike’s bet on Zheng Qinwen won marketing gold
Nike staggered the release of campaign slogans over the course of the Olympics. Image: Nike

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