With Tastes Changing, Understated Luxury Stands To Gain In China
With more Chinese luxury consumers, particularly seasoned "veterans" in Shanghai and Beijing, moving beyond logo-heavy brands and towards less ostentatious niche brands heavy on heritage, craftsmanship and exclusivity, a window is opening in the country for understated labels.
Maison Martin Margiela's first Beijing boutique opened last year
Maison Martin Margiela's first Beijing boutique opened last year