Will Xiaohongshu become China’s top app?
Xiaohongshu’s profitability is surging as it shifts from user growth to monetization, positioning itself as a key contender in China’s social media and e-commerce space.
People attend the Roadside Fair during the 2024 Shanghai Summer-Xiaohongshu Street Lifestyle Festival by the Huangpu River on August 31, 2024 in Shanghai, China. Image: Getty Images
People attend the Roadside Fair during the 2024 Shanghai Summer-Xiaohongshu Street Lifestyle Festival by the Huangpu River on August 31, 2024 in Shanghai, China. Image: Getty Images