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Will Xiaohongshu become China’s top app?

Xiaohongshu’s profitability is surging as it shifts from user growth to monetization, positioning itself as a key contender in China’s social media and e-commerce space.

Will Xiaohongshu become China’s top app?
People attend the Roadside Fair during the 2024 Shanghai Summer-Xiaohongshu Street Lifestyle Festival by the Huangpu River on August 31, 2024 in Shanghai, China. Image: Getty Images

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