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Why brands should bet big on the $1B nail art boom

Amplified by TikTok, Xiaohongshu, and a new wave of viral tastemakers, the nail art market is experiencing a creative renaissance in 2024. Can brands ride the wave?

Why brands should bet big on the $1B nail art boom
Nail art is getting bolder and more bizarre as technicians compete for virality. Image: @nailsbymei

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