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Before ‘The Devil Wears Prada 2’ drops, brands cash in

For fashion labels, the sequel offers more than nostalgia — it’s a chance to embed cultural meaning and claim new relevance.

Before ‘The Devil Wears Prada 2’ drops, brands cash in
A still from ‘The Devil Wears Prada’ (2006). With filming for the sequel now underway and Meryl Streep and Anne Hathaway reprising their roles, excitement is building among Chinese fashion fans — with early on-set looks already trending across Xiaohongshu and Weibo. Image: 20th Century Fox

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