Webinar: Wellness trends shaping China’s health market

As China's health and wellness industry undergoes rapid transformation, brands and businesses are increasingly focusing on holistic solutions to meet evolving consumer demands. To explore these shifts, Jing Daily is hosting an exclusive webinar The Future of China's Health and Wellness Market on October 8. The event will offer specialized insights and expert commentary based on the findings from our latest China Health and Wellness Market Report 2024. This highly-anticipated event will feature a panel of industry specialists from Bvlgari Hotel Shanghai, iBlue Group and WPIC Marketing and Technologies, who will share their expertise on key trends shaping the market’s future. The resurgence of Traditional Chinese Medicine (TCM), alongside the rise of digital fitness platforms and luxury wellness products, highlights the blending of ancient practices with modern innovations – attendees will gain valuable insights into how brands across fashion, hospitality, and fitness sectors are adapting to evolving consumer demands against a changing market landscape. Trends to be explored include: The rise of ‘luxury wellness’ As consumer interest in premium health experiences grows, brands are incorporating wellness elements into their offerings, merging high-end lifestyle products with holistic health benefits. In addition to the luxury market, digital fitness solutions are playing an increasingly important role in shaping consumer habits. The convenience of home-based workouts, powered by smart fitness equipment and wellness apps, has made it easier for consumers to integrate wellness into their busy lives. Younger generations, particularly millennials and Gen Z, are leading this shift toward holistic health solutions. Known for their tech-savviness and health-conscious behavior, they are embracing “lazy health” practices that prioritize convenience without sacrificing quality. This generation is also driving the digital revolution in mental and spiritual wellness. Meditation apps, for instance, are seeing widespread adoption as young people seek to balance their fast-paced, digitally-driven lifestyles with mindfulness practices. ‘Self-care,’ ‘punk health’ and ‘spiritual wellness’ The webinar panel will also explore the rise of “self-care,” “punk health,” and “spiritual wellness.” Self-care, which has become a mainstream concept, is manifesting in diverse ways, from skincare and beauty routines to mental health awareness. The “punk health” trend, which encourages consumers to embrace wellness in unconventional, often irreverent ways, is gaining traction, especially among younger demographics. Meanwhile, spiritual wellness is seeing a surge in popularity, with practices like meditation and mindfulness becoming central to the wellness routines of many Chinese consumers. For brands and businesses, understanding these shifts is essential for future growth in China's wellness market. From the integration of TCM with cutting-edge wellness technologies to the increasing demand for mental and spiritual well-being, join us for this insightful session and discover how your brand can adapt to meet the holistic health needs of China’s dynamic and rapidly evolving consumers. Register now to secure your spot and to receive a recording of the event.

Webinar: Wellness trends shaping China’s health market

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Published October 02, 2024

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Webinar: Wellness trends shaping China’s health market