Mistakes brands make when repositioning, and how to avoid them
Opinion: Repositioning luxury brands can be fraught with challenges, from diluting core values to misaligning with consumer expectations, writes Daniel Langer.
Repositioning luxury brands can be fraught with challenges, from diluting core values to misaligning with consumer expectations. Image: Getty Images
Repositioning luxury brands can be fraught with challenges, from diluting core values to misaligning with consumer expectations. Image: Getty Images