Skip to content

Three-Year French Campaign To Educate China's Wine Newbies

As if France's dominance of the imported wine market in China wasn't absolute enough, the French Agriculture Ministry has announced plans to launch a campaign to introduce Chinese wine drinkers to 400 types of wine from 12 regions in France.

Three-Year French Campaign To Educate China's Wine Newbies
Imported wine dominates the mid-to-high-end of the market in China, but domestic producers are upping their games

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login