How Luxury Watchmakers Make Themselves Relevant To Chinese Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Michael Kors, Croquis, and Tmall.
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- Michael Kors Announced New Brand Ambassador Gao Yuanyuan
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Croquis Taps Into Self-liberation To Reach Young Males
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Tmall Bets On China’s Hard Luxury Market
- BRAND Tmall Luxury Pavillion
- MEDIUM
- FEATURED TALENTS Mr. Jiliang (3M Weibo followers) | Zhao Daneng (7.9M Douyin followers)
- OVERVIEW
- NETIZEN REACTION
- VERDICT
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