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The Lipstick Effect: 4 brands redefining luxury beauty

As beauty giants grapple with falling sales, labels like Rare Beauty continue to grow thanks to their more personalized, authentic relationship with consumers.

The Lipstick Effect: 4 brands redefining luxury beauty
Rare Beauty’s dedication to inclusivity, authenticity, and mental health advocacy is redefining what luxury can mean in today’s world. Image: Rare Beauty

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