Skip to content

Swatch x Omega Stirs Craze Around the World — Except in China

The Swatch x Omega collaboration has caused chaos worldwide, reselling for more than 10 times its original value. But in China, reactions were muted. Why?

Swatch x Omega Stirs Craze Around the World — Except in China
The first Swatch x Omega collaboration has caused chaos worldwide, reselling for more than 10 times its original value. But in China, reactions were muted. Why? Photo: Swatch Group

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login