Suning Makes Moves Into Luxury Commerce and Douyin Content
Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves.
Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Photo: Suning
Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Photo: Suning
Contents
- JD.com
- Suning
- Suning is best known as a mass-market bricks-and-mortar retailer
- focusing on home appliances and consumer electronics
- Best Buy
- Last year it took over French supermarket chain Carrefour’s China business and added 37 Wanda department stores to its holdings
- Jiwu
- Alibaba
- Kuaishou
- Suning will
- partner
- with Douyin to allow the short video app’s 400 million daily active users to purchase goods from Suning without having to leave the app
- That strategic partnership kicked off on August 7 with a livestreamed sales broadcast on Douyin
- Like JD.com, Suning is also seeking to move into luxury e-commerce
- Gucci , Prada ,
- Armani
- Suning announced that actress Jiang Shuying will be its new brand spokesperson
- Lancôme
- It’s a promising start to upgraded livestreaming for Suning and comes as e-commerce has grown to play a critical role in its business
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