[SPONSORED] Event Watch: Social Matters

The world’s leading social media experts will come together in Hong Kong on October 14-15 for the third annual Social Matters–Asia’s biggest and best digital marketing conference to critically examine the use of social media as a powerful business tool. Some of the biggest successful brands in social media will share their best-practice insights and experiences on developing and delivering disruptive content marketing. Look below for three things to expect at at the event: 1. Content Superstars Great content turns viewers into powerful social advocates, and Social Matters will feature the experts. Brian Buckner: writer and producer of Emmy award-winning mega shows Friends and True Blood explains hows he creates serial content that can connect global mass audiences. Zach King: creates magical 6-second Vine videos that have garnered more than 1.9 million followers and 261 million views Alex Light, Head of Content for VICE Australia: VICE represents an alternative global media outlet that has been nimble enough to embrace digital with over 550 million views a month (2014) and over 5.5 million subscribers. 2. Influential brands and speakers Executive digital speakers from the best global brands and social platforms are ready to share their secrets to improve all your social and digital initiatives. Hear from Coca-Cola, Microsoft, LinkedIn, Twitter, Ogilvy, KaKao Corp, Vodafone, Viss, Gumi, VICE, Nissan, Ford, Sina, and more. Get ready to network with up to 700 executives and key players from across the APAC and beyond. 3. Business-driven topics, intimate and interactive breakout sessions Whether it's quantifying how to measure the ROI of your social campaigns, learning about maximizing creative in your social campaigns, campaign gamification, or even learning how to leverage one-to-one mobile chat channels, it will all be featured at Social Matters. For details on full speaker line-up, visit Social Matters, or click here to go straight to the registration page. Jing Daily readers will receive a discount to US$650 (Full rate: US$850) when registering with the code JINGDSM14 .

[SPONSORED] Event Watch: Social Matters

How Bottega Veneta weaved China’s forever it bag

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[SPONSORED] Event Watch: Social Matters

How Bottega Veneta weaved China’s forever it bag