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Small cities, big spenders: China’s new luxury hubs

From Wuhan to Zhengzhou, China’s lower-tier cities are becoming luxury retail powerhouses, driven by migration and rising disposable incomes.

Small cities, big spenders: China’s new luxury hubs
Wuhan’s second K11 Art Mall is located opened in the Qiaokou District. Luxury brands have begun to recognize the potential in China’s lower-tier cities. Image: K11

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