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Why SK-II’s Storytelling Still Resonates With Chinese Consumers

In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China.

Why SK-II’s Storytelling Still Resonates With Chinese Consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Photo: SK-II's Weibo

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