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Shear ambition: L’Oréal turns WorldSkills into a China talent play

As Shanghai hosts a global contest for professionals, the French beauty group is pitching itself as a trainer of hair stylists, not merely a supplier of salon products.

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Shear ambition: L’Oréal turns WorldSkills into a China talent play
L’Oréal China opened its WorldSkills Shanghai gold partnership with a September 21 hairdressing talent event, part of a shift from supplying salons with product to training the stylists who use it. Image: L’Oréal China
Contents
  1. How L’Oréal China is using WorldSkills Shanghai to showcase hairdressing talent
  2. L’Oréal China moves beyond product supply into hairdresser training and jobs
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