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Will Designer Yang Li Help Shang Xia Win Over Gen Z Consumers?

Chinese lifestyle brand SHANG XIA has appointed Yang Li as its fashion creative director. But will this move entice Gen Z consumers?

Will Designer Yang Li Help Shang Xia Win Over Gen Z Consumers?
Chinese lifestyle brand Shang Xia, jointly owned by Exor, Hermès, and Qiong’er Jiang, has appointed Yang Li as its fashion creative director. But will this move entice Gen Z consumers? Photo: SHANG XIA

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