Q3 sportswear results, Singles’ Day wins fuel Asia momentum

Sportswear brands reported strong growth in Asia-Pacific markets during the third quarter, with companies including Amer Sports and On Holding posting double-digit revenue gains in the region. The momentum extended through Singles’ Day, where Fila claimed the top position in Tmall’s sportswear and outdoor category for the first time. Meanwhile, international brands continued expanding their physical presence in China through new retail concepts, and major sportswear companies made strategic leadership appointments to drive growth. Brand spotlight: Fila tops multiple Singles’ Day categories for 1st time Fila claimed the top position in Tmall’s sportswear and outdoor sales ranking during 2025’s Singles’ Day (Double 11) shopping festival — a first for the brand. The milestone validates its “One Fila” strategy centered on premium sportswear positioning, while reinforcing market leadership through product innovation and operational upgrades. Down jackets and footwear drove the brand’s performance. Key series including RGB, Feiyu, and the 4810 Lingfeng goose-down collection helped Fila secure the lead in sport-down apparel. In footwear, retro-style “dad shoes” and “pancake” sole designs topped casual sneaker rankings. Fila set an industry record by delivering its first order 17 minutes after payment through AI-powered logistics and a distributed warehouse network. The brand’s customer service system used semantic recognition to provide personalized support during peak shopping periods. The Italian label focused on tennis and golf through marketing activations around the China Open and Fila Golf campaigns. Consumer response Coco Li, fashion professional The brand’s focus on tennis and golf sharpens its positioning while building a second growth engine, demonstrating effective differentiation in sportswear. Simon Yao, Jing Daily reader The real surprise was the service: my order arrived minutes after payment, and customer service provided quick sizing advice and styling tips. Bella Chen, Jing Daily reader The upgraded service meets today’s shopper expectations. Fila’s consistent vision is why I remain a supporter. Brand updates Rapha opens 1st mainland China Clubhouse in Shanghai Rapha has opened its first Clubhouse in mainland China on Shanghai’s Donghu Road. The British cycling brand designed the space with Italian café influences, combining British industrial aesthetics with its signature dusty pink accents. The location features a co-retail partnership with Factor Bikes, pairing Rapha apparel with Factor's bicycles. The Clubhouse functions as a retail and community space for cyclists. Decathlon launches debut Asian outdoor concept store in Chengdu Decathlon opened its first Asian outdoor concept store in Chengdu on November 28. Located on the first floor of Chengdu Raffles City, the store features hiking, trail running, rock climbing and skiing categories. The opening follows Decathlon's first Asian bicycle concept store, which launched in Shanghai's Pudong New Area in 2024. The category-specific stores mark Decathlon’s strategy to expand its China presence through specialized retail formats. Lacoste unveils artistic courts in 3 Chinese cities Lacoste has created branded tennis courts in Shanghai, Guangzhou and Shenzhen as part of its marketing strategy in China. The courts feature the brand’s signature green and purple colors, oversized crocodile logos, tennis motifs and geometric patterns. The installations blend brand identity with public sports spaces in three major Chinese cities. Patagonia releases impact report Patagonia has released its inaugural Work in Progress Report 2025, detailing business operations, ownership structure and environmental grants. The company reported $1.47 billion in sales for fiscal year 2025, with 61% from the U.S. and 39% from international markets. The report states that 84% of products use preferred materials with third-party certifications, and more than 95% are manufactured in Fair Trade Certified factories. Patagonia plans to increase investment in supply chain operations, material innovation and grant-making programs. Puma reunites with Rombaut for footwear collection Puma has partnered with Paris-based label Rombaut to launch a footwear collection centered on the “Levitation” concept. The line builds on Puma’s Speedcat silhouette, featuring Rombaut’s floating sole structure with uppers made from technical mesh, faux leather and recycled materials. The collection includes laceless mesh styles and sock-like designs with elevated heel construction. Amer Sports lifts outlook after strong Q3 Amer Sports, parent company of Arc’teryx, reported Q3 revenue of $1.76 billion, up 30% year-over-year. Net income attributable to shareholders rose 156% to $143 million. Greater China revenue jumped 47% to $462 million, accelerating from 43% growth in Q1 and 42% in Q2. The company raised its full-year 2025 guidance, projecting revenue growth of 23% to 24%. On Holding posts stellar Q3 APAC Sales Swiss sportswear brand On Holding reported Q3 net sales of 794.4 million Swiss francs ($900 million), up 24.9% YoY, or 34.5% in constant currency. Net profit rose 289.8% to 118.9 million Swiss francs ($135 million). Direct-to-consumer sales increased 27.6%, while wholesale grew 23.3%. By region, Europe, the Middle East and Africa rose 28.6%, the Americas 10.3%, and Asia-Pacific jumped 94.2% — or 109.2% in constant currency. People moves André Maestrini joins Lululemon as Chief Commercial Officer Lululemon has appointed André Maestrini as president and chief commercial officer, effective immediately. Maestrini will oversee global operations across markets, stores and digital channels, as well as the brand’s commercial strategy. He previously held roles at The Coca-Cola Company, Danone and Kraft Jacobs Suchard. Before joining Lululemon in 2021 as executive vice president of international, Maestrini spent 14 years at Adidas in general manager positions. Adidas taps Patrick Nava to lead running category Adidas has appointed Patrick Nava as global head of running. Nava, who joined Adidas in 2019 and most recently served as vice president of running product management, spent nearly a decade at McKinsey & Company, where he advised luxury and sports brands on sales, marketing and operations. In his expanded role, he will oversee strategy and execution for the running division, which includes the Adizero, Supernova and Ultraboost lines.

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Q3 sportswear results, Singles’ Day wins fuel Asia momentum