Puma’s new boss plans job cuts, better marketing in revamp
CEO Arthur Hoeld reveals transformation plan targeting 2027 comeback through refined marketing and strategic focus on running, football and training categories.
Puma tapped Blackpink’s Rosé to headline the revival of its Speedcat sneaker, originally designed for Formula 1 drivers in the 1990s. Image: Puma
Puma tapped Blackpink’s Rosé to headline the revival of its Speedcat sneaker, originally designed for Formula 1 drivers in the 1990s. Image: Puma