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Prada becomes the official partner of China’s Women’s National Football Team

A newly announced partnership with China’s Women’s National Football team is helping Prada shrewdly navigate through Cai Xukun’s PR crisis and garner netizen praise.

Prada becomes the official partner of China’s Women’s National Football Team
A newly announced partnership with China’s Women’s National Football team is helping Prada navigate the Cai Xukun public relations crisis and garner netizen praise. Image: Prada

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