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How Prada And Miu Miu Became The ‘Hottest’ Brands Of The Year (So Far)

Prada and Miu Miu both reported impressive first-quarter results after landing the top two spots on a ranking of the world’s hottest brands.

How Prada And Miu Miu Became The ‘Hottest’ Brands Of The Year (So Far)
Prada and Miu Miu both reported impressive first-quarter results after landing the top two spots on a ranking of the world’s hottest brands. How have they converted hype into sales? Photo: Prada

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