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Prada, Dior, LV, Lululemon: brands in frenzy to sign China’s top athletes

Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world.

Prada, Dior, LV, Lululemon: brands in frenzy to sign China’s top athletes
Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world. Image: Prada’s Weibo

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