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Prada Puts Animal Protection Into Action for CNY 2022

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms.

Prada Puts Animal Protection Into Action for CNY 2022
Prada kicked off its Chinese New Year 2022 campaign “Action in the Year of the Tiger” to raise awareness for endangered tigers. Photo: Courtesy of Prada

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